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Landing pages are used in marketing to advertise and sell a product or service, to collect contact details of potential customers (leads), and to check likely demand. A landing page presents the product, removes objections and leads the user to a targeted action.
However, there are also informational landings, which have a purely aesthetic and educational character and work on the loyalty of the audience to the brand.
How does lending work.
The user clicks on the link and gets to the website. On the first screen, he sees a headline with a clear and specific offer. If the offer is interesting, the visitor habitually scrolls down the page. Each subsequent block fuels interest in the product and removes objections. On the last screen, the user performs a targeted action: he buys the product or leaves his contacts (name, email, phone number), sometimes in exchange for a bonus.
Benefits of lending
High conversion rate. The main advantage of a landing page is a higher conversion rate than traditional websites, i.e. a higher proportion of visitors reach the goal set on the landing page.
Quick Launch. One-page does not require the development of complex design and architecture of the site. With ready-made templates, you can launch a landing page in just a few hours.
Flexibility. The ability to create an unlimited number of pages simultaneously, to conduct A / B-testing to identify the weaknesses and strengths of lending, promptly make changes.